Privacy Policy

TIME4MH Initiative is a research and educational academic initiative of the University of Alberta.

Last update: March 31st, 2026

Purpose and Scope

This Privacy Policy describes how personal information is collected, used, disclosed and protected when you access or interact with this TIME4MH.org  website.

TIME4MH.org is globally accessible.  Personal information is processed in accordance with:

  • Alberta’s Personal Information Protection Act (PIPA)
  • The Freedom of Information and Protection of Privacy Act (FOIP), where applicable
  • Other applicable international privacy laws, including the European Union General Data Protection Regulation (GDPR), where it applies

TIME4MH.org website is intended for educational, research, and informational purposes only.

Information We Collect

We may collect the following categories of information:

a) Information You Provide Directly

  • Name
  • Email address
  • Institutional or Organizational affiliation
  • Event registration details
  • Newsletter subscription information
  • Research registration interest information

We request that you do not submit personal health information, clinical details, or sensitive personal data through general website forms or the website’s contact email address.

 

b) Automatically Collected Information

When you visit TIME4MH.org, we may automatically collect:

  • IP Address (anonymized where applicable)
  • Browser type and version
  • Device type
  • Operating system
  • Pages visited
  • Time spent on pages
  • Referral sources

This information is collected through cookies and analytics tools, including Google Analytics (GA4), where consent has been provided where required by law.

Lawful Basis For Processing (GDPR)

Where GDPR applies, we process information on one or more of the following lawful bases:

  • Consent (ie. newsletter subscriptions, event registrations, cookie consent)
  • Legitimate Interests (ie. website performance, security, improving educational resources)
  • Legal Obligation, where applicable

Cookies And Tracking Technologies

TIME4MH.org uses cookies and similar technologies to:

  • Ensure Website Functionality
  • Improve Performance and Usability
  • Analyze Website Traffic

A cookie consent mechanism is used to obtain consent for non-essential cookies where required.

 

Users may:

  • Accept or Reject Non-Essential Cookies
  • Modify Preferences through the Cookies Banner
  • Disable Cookies Via Browser Settings

Detailed information about specific cookies is available in the Cookie Policy.

Use of Google Analytics (GA4)

We use Google Analytics (GA4) to understand website usage and improve services.

GA4 may collect:

  • Device Information
  • Usage Patterns
  • Approximate Geographic Location (based on IP)
  • IP anonymization is enabled where applicable

Data retention settings are configured in accordance with institutional best practices.

Google Analytics processes data in accordance with its own privacy policies.

How We Use Personal Information

Personal information may be used to:

  • Respond to Inquiries
  • Register Participants for events
  • Distribute newsletters and updates
  • Administer educational programming
  • Improve website functionality and user experience
  • Fulfill institutional reporting obligations

Personal information is not sold or rented.

Research Activities

  • If you participate in research activities, data collection will occur through ethics-approved systems separate from this website.
  • Research participation will include separate consent documentation in accordance with institutional research ethics requirements.

Data Storage and International Transfers

Personal information is stored in Canada and may be processed by authorized third-party service providers, including:

  • Website hosting providers
  • Email distribution platforms
  • Analytics providers

Some service providers may process information outside of Canada.  Where this occurs, appropriate safeguards are implemented in accordance with applicable privacy laws.

By using the TIME4MH.org website and submitting personal information, you acknowledge that your information may be transferred to and processed in Canada.

Data Retention

Personal information is retained only as long as necessary for purposes described in this policy or as required by law.

  • Newsletter data is retained until you unsubscribe
  • Event registration data is retained in accordance with university retention policies
  • Analytics data retention is configured within Google Analytics settings.
  • When no longer required, personal information is securely deleted or anonymized.

Data Security

Reasonable administrative, technical, and physical safeguards are implemented to protect personal information against unauthorized access, disclosure, alteration, or destruction.

However, no method of internet transmission or electronic storage is completely secure.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of personal information (subject to legal limitations)
  • Object to or restrict certain processing
  • Withdraw consent at any time

Children’s Privacy

  • TIME4MH.org provides educational and information content, including links to mental health literacy videos that may be accessible to children.
  • We do not knowingly collect personal information from children under the age of 18 through this website.
  • If a child under 18 submits personal information (ie. through a newsletter sign-up, event registration, or research participation form, parental or guardian consent is required.
  • Children should be supervised by a parent, guardian, or education when accessing online content.
  • For any questions regarding children’s privacy or concerns about information submitted on behalf of a child, please contact:  info@time4mh.org

Third-Party Links

TIME4MH.org may contain links to external websites.  The TIME4MH Initiative is not responsible for the privacy practices or content of third-party websites.

Changes To This Policy

  • This Privacy Policy may be updated periodically.  Updates will be reflected by the “Last Updated” date at the top of this page.
  • Continued use of this website constitutes acceptance of any revisions.